A woman dressed in yellow clothes holds a yellow sign just as big as her. It’s lunchtime in one of the most crowded avenues in Latin America, and you can see people from everywhere, every kind of color, status, beauty, cultures, sizes. They’re all running from their offices to one hour of lunch, maybe one hour of shopping. One hour of banking, yikes.
The sign says: “Pedestrians, cross the streets on the crosswalk.”
The sign keeps moving back and forward because she effusively talks with her friend, also in yellow clothes. No one seems to read it and they’re just two yellow dots in the middle of the crowd, making the flow even more difficult.
I keep looking at this scene over and over again and questioning myself what’s the point of that. People have only one hour to runaway from their boring lives in boring offices, and they’re stressed because they want to cross the street and reach their favorite restaurants before anybody else does, but the traffic light is not green yet! They don’t want any more boring signs to their “Do & Don’t list”, and the woman in yellow doesn’t care either about this important message carried in her hands, as the sign moves as if she was holding a flag in a soccer match of her favorite team. The sign is completely useless and no one cares.